‘AI raises the floor, people raise the ceiling’: PwC US CEO on India venture, Big Four race and GCC push

Mumbai: PwC is positioning India at the centre of its global consulting strategy by combining its Indian consulting business with the US firm’s India advisory operations, marking a shift towards India becoming a more integrated part of PwC’s global consulting business, with more global work flowing into the country and greater access to PwC’s global capabilities for Indian clients, Paul Griggs, CEO of PwC US, told ET in an exclusive interview.

The combined venture will employ roughly 40,000 people and establish a single non-regulated consulting structure in India, allowing the new entity to invest more heavily in artificial intelligence, technology, engineering, talent and new solutions. “Separate businesses are one thing.