NOIR & BLANCO Expands Generative Engine Optimisation (GEO) Practice for AI-Led Discovery

Digital commerce agency NOIR & BLANCO is expanding its Generative Engine Optimisation (GEO) practice as brands increasingly adapt to the evolving ways consumers discover information, products, and businesses through AI-powered search.

The expansion builds on NOIR & BLANCO’s established expertise across Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO). The agency is focused on helping ecommerce and consumer brands strengthen their visibility across traditional search engines as well as emerging AI-powered search and discovery platforms.