It’s raining cashbacks on Q-comm

Quick commerce platforms are stepping up their cashback and promotional offers ahead of the festive season to drive higher order values. Amazon is using cashback as a key part of its festive strategy for Amazon Now, its delivery-in-minutes service. The company is offering assured cashback of Rs 50 on orders above Rs 499 and Rs 100 on orders above Rs 899. Prime members can avail themselves of Rs 200 cashback on orders above Rs 1,499.

BigBasket, on the other hand, has cashback for new customers with Rs 150 off on orders above Rs 899, and Rs 100 off on orders above Rs 399. The cashback offers will be active along with the regular offers.