BT completes historic brand revival with launch of BT TV service

LONDON: Britain’s BT launched a BT-branded TV service on Thursday, completing the revival of its historic brand after reversing a decision last year to focus on its newer EE brand.

Chief Executive Allison Kirkby is pursuing a three-brand strategy, with EE targeting mainstream consumers, BT its loyal customers and Plusnet value-focused customers.

BT launched a BT-branded mobile service in May alongside a major marketing campaign highlighting the historic brand.