India’s screen economy to touch $15.4 bn by 2031: Media Partners Asia
India’s screen economy is entering a new phase of growth, driven by online video, connected television, retail media and artificial intelligence (AI), even as traditional television continues to lose ground.
The market is estimated at $12.5 billion in 2026, up from $9.5 billion in 2021, according to Vivek Couto, CEO and executive director of Media Partners Asia. Speaking at the Ficci Frames summit in Mumbai on Tuesday, Couto said the market is expected to reach $15.4 billion by 2031, with most incremental growth coming from online video.
