Bigger picture: Media industry shifts focus to attention, data & tech
MUMBAI: The media and entertainment industry is moving beyond the traditional television-versus-digital divide, with technology, data and audience attention emerging as key drivers of the next phase of growth, senior industry executives said here on Tuesday.
Speaking in a panel discussion at Ficci Frames, India’s leading media and entertainment conclave, Zee Entertainment CEO Punit Goenka said the industry has transformed and is no longer simply about investing in and focusing on either television or digital.
