Why is Meta stock surging after Muse AI launch? How will the AI agent make money?

Meta stock has surged after the launch of its AI agent Muse, as investors get a clearer idea of how the company could make money from consumer AI. The launch has given investors a look at how Meta could turn AI into a new business beyond its traditional social media advertising model.

Muse has quickly gained attention from consumers after its launch. The AI agent has climbed app charts and recorded millions of downloads in its first two weeks, showing strong early interest in the product, according to Yahoo Finance.