India’s ₹60,000 crore TV business faces a new reality: Fewer viewers, old rules

Mumbai: India’s ₹60,000-crore television broadcasting industry is facing regulatory uncertainty as traditional TV steadily loses customers to OTT platforms, leaving broadcasters and distribution operators seeking greater commercial flexibility to manage a shrinking market.

Tariff forbearance, renewal of the Broadcast Audience Research Council (BARC) licence, regulation of application-based linear television distribution (ALTD) services and rationalisation of licence fees are among the key decisions the industry is awaiting from the Ministry of Information and Broadcasting (MIB) and the Telecom Regulatory Authority of India (TRAI), industry executives told ET.