Streaming overtakes TV in India’s content investment for first time: MPA
Online video accounted for 46% of India’s content investment in 2025, compared with 42% for television, as capital increasingly shifts towards streaming and film, according to Media Partners Asia (MPA).
Streaming has overtaken television in India’s content investment for the first time, marking a significant shift in the economics of the country’s video industry, according to a new report by Media Partners Asia.
Online video accounted for 46% of India’s content investment in 2025, compared with 42% for TV, the Asia Video Content Dynamics 2026 report said.
