With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs
When Apple’s new desktop computers start shipping Tuesday, the company’s executives will make an unusual pitch to corporate buyers: They are cheaper than renting data centers.
Apple’s upgraded Mac Minis and Mac Studios which can cost nearly $20,000 and handle AI tasks locally will go head-to-head against new desktop machines that Nvidia and PC makers are rolling out, expected to be the focus of a Microsoft Windows event in San Francisco next month.
