Flipkart sees festive buying beyond big-ticket items

Consumers are expanding their shopping baskets during this festive season, beyond traditional big-ticket purchases such as televisions & refrigerators with beauty & personal care (BPC) and healthcare emerging as increasingly important categories, according to Nishant Dalal, vice president, consumables, FMCG and healthcare, Flipkart.

“Consumers are now shopping across categories, including makeup, skincare and products for children,” Dalal said in an interaction with FE.