Indian broadcasters seek immediate restoration of BARC ratings
Indian broadcasters have called for the immediate restoration of television ratings by the Broadcast Audience Research Council (BARC), citing concerns over revenue visibility, advertiser confidence and media planning during the festive season.
The demand was raised at the 27th Annual General Meeting of the Indian Broadcasting & Digital Foundation (IBDF) on Monday, where members said the prolonged suspension of ratings had created uncertainty for advertisers and disrupted commercial planning.
