Bharti Airtel teams up with Apple, launches family postpaid plans
Bharti Airtel Tuesday launched ₹999 and higher family postpaid plans together with Apple’s iCloud+, which now also includes Apple TV and Apple Arcade.
The move is aimed to uplift the average revenue per user (ARPU), and retain premium subscribers. The new offering is available for Airtel customers on family plans of ₹999 and above.
Bharti Airtel’s average revenue per user (ARPU) stands at ₹264 for the first quarter of FY27. Sunil Mittal-driven telco’s mobile ARPU is projected to reach ₹325 by FY29, driven by premiumisation and higher data usage.
“Airtel’s latest postpaid offering combines Apple’s newly expanded iCloud+ offerings, which offers secure storage and sharing of personal content, as well as access to Apple TV’s award-winning originals, and hundreds of incredibly fun games through Apple Arcade,” India’s second-largest telco in a statement said.
Customers can easily upgrade to these plans through the Airtel App or by visiting any Airtel store, it added.
“At Airtel, we are constantly looking at ways to make our customers’ lives simpler while creating more differentiated value through our propositions. Our family postpaid plans are designed around this belief —bringing together connectivity, entertainment and digital experiences that matter to the entire family, all through a single plan,” Amit Tripathi, Director, Market Operations at Bharti Airtel said.
Further, Tripathi said that with the addition of Apple’s iCloud+, Apple TV and Apple Arcade to family postpaid plan offerings, the telco is taking the proposition a step further, giving customers more value and making the Airtel experience more rewarding.
The ₹999 family postpaid plan offers a family of three with unlimited data with Fastlane technology, spam protection and is loaded with access to entertainment subscriptions. With the addition of Apple’s iCloud+, Apple TV and Apple Arcade, the plan now brings even more value to families, combining connectivity, entertainment, gaming and cloud storage in a single postpaid plan offering one more reason for customers to upgrade and get greater value from their postpaid plan.
