Snap targets enterprises with Salesforce, Nvidia AI tools for augmented-reality glasses

Snap on Wednesday announced partnerships with companies including Salesforce, Nvidia and Amazon Web Services to integrate workplace tools into its Specs augmented-reality glasses, courting enterprise demand to carve a foothold in the heavily contested market.

Unveiled in June with a hefty price tag of $2,195, Specs is a major bet by the Evan Spiegel-led social media company in a category drawing increasing investments and consumer interest and dominated by Big Tech rival Meta.