Amazon powers its voice assistant Alexa with GenAI in India

Amazon has launched Alexa+, a generative AI-powered version of its voice assistant in India, more than a year after it was first announced in the U.S. The company is bringing the upgrade to customers through all its smart home devices, and the Alexa mobile app.

Alexa+ is available immediately under early access at no cost for customers, and supports English, Hindi and Hinglish, with more Indian languages planned ahead.