Trai moves to keep legit AI calls off spam list

Mumbai | New Delhi: The Telecom Regulatory Authority of India (Trai) is set to introduce measures to ensure that legitimate AI business calls are not blocked as spam by telecom operators, supporting the emerging voice artificial intelligence (AI) industry.

Under amendments being finalised to the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), businesses using automated calling systems will be required to declare such calls to their telecom service providers.