TAM India applies for TV ratings licence under new policy
TAM India has applied for a licence to operate as an audience measurement agency under the Television Ratings Policy, 2026, sources familiar with the matter told FE, potentially paving the way for a second television ratings provider in the country.
The application was submitted earlier this week to the Ministry of Information and Broadcasting (MIB), sources said. Executives at TAM India were not immediately available for comment.
