Samsung takes on Apple foldable iPhone with ‘Welcome to Foldables’ campaign
Samsung launched a publicity campaign for its foldable phones, touting its hardware advantage and its early entry into the segment as it seeks to fend off a major challenge from Apple.
Apple unveiled on Wednesday the Duo, a folding $1,999 iPhone aimed at shaking up a category long dominated by Samsung and Chinese companies such as Huawei, whose devices have struggled to move beyond a niche audience.
