ET Startup Awards 2026: Habuild leans on repeat users to expand beyond yoga into strength training, nutrition

Digital wellness platform Habuild, which started out offering free yoga sessions during Covid, has established a profitable business based largely on repeat-subscription, and expanded into strength training, nutrition, and AI-led meal planning, chief executive Saurabh Bothra told ET.

Founded by Saurabh and Trishala Bothra along with Anshul Agrawal in 2020, the platform has 690,000 active users and sees 50-55% repeat subscriptions among its annual members.