Apple ‘Surprise and Shine’ event 2026: When and where to watch live launch of iPhone 18 Pro, AirPods and more
Apple prepares to host its flagship annual September keynote live from Apple Park. While the company, now under the helm of its new CEO, John Ternus, is preparing for a new chapter in the company’s history, all we have got from the brand is a teaser with the tagline “Surprise and shine.” Similar to previous years, this year’s Apple event marks a crucial moment for the company, as it could mark its entry into the foldable smartphone segment.
