Realme brings Harry Potter edition to its smartphone play as it courts younger buyers
Realme has announced a Harry Potter edition of its upcoming Realme 16 Pro 5G in collaboration with Warner Bros. Discovery Global Consumer Products, bringing elements from the wizarding world into the smartphone’s design as the Chinese handset maker expands its use of entertainment franchises to connect with younger consumers.
The company has not yet disclosed the price, number of units or launch date of the Harry Potter edition.
The collaboration brings together Warner Bros. Discovery’s Harry Potter franchise and Realme’s smartphone portfolio, with the device featuring a design inspired by the wizarding world and an exclusive co-branded logo.
