India’s OTT audience rises 11% to 665 million; connected TV base surges 60%: Ormax
India’s OTT audience grew 11% year-on-year to 664.9 million in 2026, while the country’s active paid OTT subscriptions increased 16% to 172.6 million, according to the latest annual report by media consulting firm Ormax Media.
The Ormax OTT Audience Report: 2026, based on a survey of 15,000 respondents across urban and rural India conducted in June and July, estimates that 45% of India’s population now watches online video.
The sharper shift, however, is taking place on connected televisions. India’s active connected-TV audience reached 206.9 million, up 60% from 2025, pointing to the growing importance of large-screen viewing alongside smartphones.
