Digital advertising to account for approx 80% of global ad revenue by 2029 as online media overtakes TV: Report
New Delhi [India], September 7 (ANI): Digital advertising is expected to account for around 80 per cent of overall ad revenue globally by 2029, highlighting the growing shift towards digital formats, while digital media has already overtaken television to become the single-largest segment of India’s media and entertainment industry, according to a report by ICICI Securities.
The report said the rise of digital media is not a temporary shift but reflects deeper changes in consumer behaviour, advertiser preference and the way platforms generate revenue.
