Apple stock rises 18% ahead of Sept. 9 event: Is it still a buy?

Apple stock has gained 18% so far this year, putting the company ahead of major tech peers such as Microsoft and Alphabet. With Apple’s Sept. 9 product event just days away, investors are now asking whether the stock still has room to climb or whether the recent rally has already priced in the good news.

The Sept. 9 event could be one of Apple’s biggest product moments in years. Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with new Apple Watch models.

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