To Chennai from Cupertino: How Tim ‘cooked’ Apple’s India recipe

As Tim Cook’s 15-year run as Apple’s CEO ends, India stands out as one of the clearest examples of his signature approach to business of making the supply chain work first, then making it bigger and more resilient.

When Cook took over from Steve Jobs in 2011, he inherited a company whose manufacturing machine was already heavily concentrated in China. He leaves behind an Apple that makes a significant share of its iPhones in India and is considering expanding production there to other products. This change began as an exploratory move but its logic has become clearer with every passing year.