Synup’s Sydekick brings AI automation to local SEO, listings and social media

Synup has launched Sydekick, an AI-powered agent designed to independently execute local marketing tasks for businesses and agencies. Unlike typical AI assistants that only offer recommendations, Synup says Sydekick can act directly on marketing workflows.

The launch marks a broader shift in Synup’s business model as the company moves toward an AI-first platform, where software handles repetitive marketing tasks under human oversight, an approach the company says is especially useful for agencies and brands managing multiple locations.