OpenAI’s ad business hits $1 billion within 200 days as ChatGPT expands promotions across 40+ countries

OpenAI’s advertising business has reached a $1 billion annualised revenue run rate, marking a rapid rise for a business that began testing ads on ChatGPT only about 200 days ago. The milestone comes as the artificial intelligence company expands advertising to more markets and prepares for what could be one of the largest technology initial public offerings.

OpenAI said the advertising business is now part of a broader revenue mix that includes enterprise products, consumer subscriptions and usage-based application programming interfaces.