Trust levels for generative AI drops below 40%, yet consumers rely on AI product advice: McKinsey

New Delhi [India], August 30 (ANI): Consumers do not trust artificial intelligence (AI) advice, as the trust level for generative AI drops below 40 per cent but they turn to it anyway, according to research discussed on The McKinsey Podcast.

The research highlighted a growing contradiction in consumer behavior, where shoppers increasingly use digital platforms and algorithms for product discovery and purchase evaluation despite harboring strong skepticism toward them.