Amazon, Flipkart restructure seller fees, penalties ahead of festival season

Ecommerce majors Amazon and Flipkart have revised fee and penalty structures for sellers on their platforms in the weeks leading up to the festive shopping season, a move that sellers say adds to the financial burden on small and medium enterprises already operating on thin margins.

According to a notice issued by Amazon India on its seller forum, the company has, with effect from August 17, 2026, changed the manner in which it calculates order cancellation fees for sellers using its Easy Ship and Self Ship services.