Sun TV enters micro-drama space with Sun NXT Shorts

Sun TV Network, South India’s largest television broadcaster, on Friday entered the micro-drama space with the launch of Sun NXT Shorts, targeting mobile-native Gen-Z and television users. The short-form video offering will be available as an integrated feature within the existing Sun NXT OTT application.

The launch marks Sun NXT’s entry into the fast-growing micro-entertainment segment, as audiences increasingly consume content in shorter formats across digital screens. Sun NXT Shorts will offer exclusive original series, international dubbed shorts, blockbuster movies and popular Sun TV serials from the platform’s library, remastered, resized and re-edited into fast-paced episodes across Tamil, Telugu, Kannada and Malayalam.