Quick commerce players roll out premium food, grocery sub-brands in search of profits

In their quest to achieve profitability and better unit economics, quick commerce players are rearranging their basket of offerings. Zepto is rolling out premium grocery service Select; Blinkit has expanded its Gourmet Store; Flipkart Minutes recently launched its premium grocery range, coupled with a premium snacking private label brand Pykd, while Amazon Now is piloting Gourmet Picks. This transition comes after specialist players such as FirstClub and the premium fresh produce brand Handpickd threw their hats into the ring.