Zee Entertainment appoints Ashish Mishra as Chief Marketing Officer
Zee Entertainment Enterprises has appointed Ashish Mishra as its Chief Marketing Officer as the media company moves to strengthen its marketing capabilities and deepen consumer engagement across its businesses.
Mishra will be based at Zee’s Mumbai headquarters and report to CEO Punit Goenka. He will lead the company’s network-wide marketing and brand agenda, with a focus on strengthening consumer propositions and driving marketing campaigns across its businesses.
He will also take on key strategic and special projects at the network level, working with the leadership team to identify new opportunities supporting Zee’s long-term growth ambitions.
