India’s AI push creates market for localised evaluation

The growing deployment of artificial intelligence (AI) systems in India is creating demand for a new layer of testing focused on how these systems perform in Indian languages and real-world conditions, giving rise to an emerging market for AI evaluation services.

Unlike conventional benchmarks that primarily compare the accuracy of AI models, companies are increasingly looking to test whether an AI system can reliably perform tasks for Indian users, including understanding regional accents, handling code-switching between languages and functioning in noisy environments.