Flipkart’s Freedom Sale ad faces heat for being ‘self-serving, insensitive’; netizens react — ‘Very bad analogy, but…’

An advertisement for e-commerce platform Flipkart’s Freedom Sale in a newspaper is facing heat for being “self-serving, disgusting, and insensitive”.

The ad mimics traditional Indian newspaper obituary pages under the headline “WE AREN’T SAD AT ALL,” featuring photos and notices of living people described as alive and well, with lines tying into online shopping urgency before “our deals will soon leave.”