Offline vs Online: Appliance brands change models to ease discount war
Kolkata: The next time you buy a refrigerator or television online, it might not be the same as the one in a local store. Consumer electronics and appliances makers are increasingly selling different versions online as they seek to resolve more than a decade-long conflict with store owners over deep e-commerce discounting.
LG Electronics India, the market leader, offers additional one-two years of warranty on televisions sold through stores, compared with a one-year warranty for online purchases. It also varies features by sales channel for certain appliances.
