Indian smartphone market faces tougher H2 as prices rise
India’s smartphone market is set for a tougher second half of 2026, with rising memory costs pushing up handset prices and making consumers more cautious about buying. A report released by IDC on Tuesday projected shipments to fall by more than 15% in H2-2026, dropping full-year volumes to roughly 128-130 million units from 152 million last year.
Earlier, projections from Counterpoint also echoed the same trend. It estimated India’s smartphone market to decline 13% in 2026, after shipments fell 10% in the June quarter, the biggest decline for a June quarter in six years.
