Quick commerce’s private-label push gathers pace

Private labels are gaining ground in the quick-commerce market, with their share of sales rising to 12-16% from 6-8% in early 2025, as platforms are looking to improve margins and gain greater control over pricing, availability and customer retention, according to industry estimates.

The shift is being led by staples, where platforms are building their own brands, while newer labels in premium snacks, beverages and fresh produce are expanding the private-label play beyond commodities.