‘There could be no Netflix globally without India’: Ted Sarandos on growth, cricket and AI
India is central to the next phase of growth for Netflix, global co-CEO Ted Sarandos said, in the backdrop of moderating subscriber additions in mature Western markets.
While Netflix has an estimated 20-25 million paid users in India, against a global base of more than 325 million, he sees the country offering enormous headroom for expansion and being crucial for the firm to succeed globally.
Sarandos told Javed Farooqui and Vinod Mahanta in an interview that India’s deep appetite for entertainment, thriving creative ecosystem, rising smartphone and connected TV penetration, and affordable internet make it one of the most strategic markets for the platform.
