The Big Idea: Household Hustle

When Aayush Agarwal resigned as vice president-chief of staff at quick commerce company Zepto in 2023, he did not have a startup idea in hand. What he did have was a conviction that entrepreneurship was the next chapter. During a trip home to Kolkata for Diwali, the decision became final. “Once my resignation was accepted, I decided entrepreneurship was what I wanted to pursue for the rest of my life,” he says.

The next day, he sat down for an hour to think about what to build. The answer came from a problem he had carried in the back of his mind for years.