OpenAI cuts prices on smaller models as businesses scrutinise AI spend

OpenAI slashed prices of its low- and mid-tier AI models on Thursday, a ​move that may intensify competition in ​the industry as US companies battle cheaper Chinese rivals for customers ​increasingly wary of the technology’s ballooning costs.

The ChatGPT maker lowered the cost of its smaller GPT-5.6 Luna model by 80% and its mid-tier Terra by 20%, while leaving the price of its biggest and ‌flagship Sol model ⁠unchanged.