Rusk Media ropes in multiple brands for Tamil indie music show
Mumbai: Rusk Media has onboarded multiple brands as sponsors for its Tamil indie music reality show I-POPSTAR Tamil, with AI+ Nova Smartphones joining as the presenting sponsor and Farmley Makha Shaka, Godrej’s Appliances business and Denver Perfumes coming on board as co-powered partners. Godrej’s Appliances business is also the Quality Partner, while Denver Perfumes is the Fragrance Partner.
The company said I-POPSTAR Tamil is its first original Tamil music intellectual property (IP), built around original Tamil indie music.
It added that the show offers brands integration opportunities across content, digital engagement, creator collaborations and social media extensions.
