GenAI may replace up to 12% of India’s non-farm jobs, says Goldman Sachs

Generative Artificial Intelligence (GenAI) could substitute 8-12% of non-agricultural jobs in India, while 42-48% are likely to be complemented, according to a Goldman Sachs report released Wednesday. The report suggests that GenAI’s primary impact will be the reallocation of labour across occupations as adoption increases.

At the sector level, healthcare, education, and media and entertainment are expected to benefit the most from AI-driven augmentation. In contrast, postal and telecom services, along with parts of the financial services sector, face higher substitution risks due to the large share of customer support and documentation tasks that can be automated.