Samsung ups foldable game as Apple readies entry

Samsung’s decision to unveil three new Galaxy Z foldable smartphones ahead of Apple’s widely expected foldable iPhone launch has intensified the battle for India’s nascent foldable smartphone market, with analysts saying Apple’s entry could become the trigger that pushes the category into the mainstream.

While Samsung remains the dominant player, Apple’s arrival is expected to lend credibility to the form factor, accelerate rival product cycles and spur wider consumer adoption, even as the broader smartphone market slows.