AT&T tops targets for new wireless subscribers as bundle offers spur demand

AT&T topped quarterly estimates for wireless subscriber additions on Wednesday as cheaper unlimited plans paired with bundled mobile-broadband offerings drew in value-conscious customers, sending its shares up 4%.

The gains build on AT&T’s broader convergence strategy ‌of selling multiple ⁠connectivity services ⁠to the same household to reduce churn and increase customer lifetime value as U.S. telecom providers chase the same finite pool of users.

The bundled offerings also helped the company post record broadband additions, with 367,000 new fiber internet users and 279,000 fixed wireless subscribers.