Show DND choice to users, not ‘frequently blocked’ label: TRAI on dedicated series row with Truecaller

TRAI has objections to Truecaller displaying a ‘frequently blocked’ badge within the dedicated number series, with a senior regulatory official saying that such tagging is “not advisable” as it tends to misguide and confuse telecom consumers, creating unwarranted suspicion about calls from 1600 and 140 categories that otherwise fall under the regulated framework.

Instead, the regulator believes that Truecaller should display a label informing users that they can “exercise their choice” to block unwanted communication from the 140 series through TRAI’s official Do Not Disturb (DND) preference management app.