Netflix admits using generative AI in the post-production of around 300 titles to create …

Netflix has revealed that around 300 titles on its platform used generative AI during post-production. The US-based streaming giant noted that AI was used in these titles to create elements such as “enhanced crowds, historical battle sequences, and worldbuilding establishing shots.” The streaming service disclosed the figure in its second-quarter earnings report, saying it is “increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost.”

The company said most of the AI use took place in post-production.