India’s smartphone shipments drop 10% in Q2 2026 as soaring memory prices weigh on demand
India’s smartphone shipments declined 10% year-on-year (YoY) in the second quarter of 2026 (April–June), as record-high memory prices pushed up handset prices and dampened consumer demand.
According to Counterpoint Research, the decline marks the steepest drop for a June quarter in six years. The combined market share of Chinese smartphone brands, including Vivo, Oppo, OnePlus and Xiaomi, fell to its lowest level for a second calendar quarter since 2020. The decline was largely attributed to their higher exposure to the entry- and mid-tier segments, which were hit hardest by rising prices.
