E-Commerce Council of India launched to unify India’s $120-billion digital commerce ecosystem

The Internet and Mobile Association of India (IAMAI) on Friday announced the launch of the E-Commerce Council of India (ECCI), a first-of-its-kind national platform dedicated to advancing the country’s digital commerce ecosystem through collaborative engagement between industry, government and other key stakeholders.

Subho Ray, President, IAMAI, said digital commerce had become one of the defining pillars of India’s digital economy. It was transforming how businesses operated, how consumers accessed products and services, and how Indian enterprises participated in domestic and global markets, he said.