AI-driven pricing strategies likely to give logistics firms competitive edge: McKinsey
New Delhi [India], July 17 (ANI): Logistics companies that move quickly to adopt AI-driven pricing strategies are likely to gain a competitive advantage, as pricing becomes an increasingly important driver of profitability alongside cost control and sales growth, according to a McKinsey report.
The report said advances in artificial intelligence are making it easier for logistics operators to improve pricing decisions, automate pricing processes and better match prices with customer demand and network efficiency.
