UK regulator orders Google

UK regulator orders search ranking fairer, offer better choices to users on data portability

The UK’s Competition and Markets Authority has stepped in with two new conduct requirements aimed at reshaping how Google’s general search services work for businesses and consumers. One measure focuses on fairer and more transparent ranking of search results, while the other gives users a clearer legal route to port their search data to approved third parties such as rewards platforms and services offering personalised offers or discount codes.